The Trusted Third Party platform that collect, prove, centralize and distribute consents.
The implementation of the new General Data Protection Regulation requires digital actors to be completely transparent about the consent collection and to be able to prove it.
This requires the establishment of a clear notice, allowing the Internet users to express simply their consent. Their choice should not impact the user experience on the website or mobile application.
Consent given for data processing must be unambiguous, specific and unequivocal for each purpose it covers. The consent rate and bounce rate become new key performance indicators.